Is Business Storytelling all about telling stories?

Is Business Storytelling all about telling stories? Business storytelling is one of those buzzwords that resurfaces in business and marketing discussions all the time. Pundits highlight why it needs to drive key organizational initiatives, such as business development, marketing, instilling culture, change management and leadership development, to name a few.   However, many people’s understanding […]

If Business Storytelling is not a science or an art, then what is it?

If Business Storytelling is not a science or an art, then what is it? Any attempt to write a good article starts with research, and here’s what I stumbled upon – “Business storytelling is a science and an art.”   What appeared to be a profound truth was soon disturbed by another discovery. A Google […]